I guess I should add my story here.
I've always been a fan of Pinocchio, the original story by Carlo Collodi. When I started my business, I wanted it to be related to the original story, because he tried so hard to be a real person. I also did not want the spelling or my logo to look anything like what disney was doing, so the name PiNO-KEE-O's was phonetically spelled and the original logo was reworked to add a walking stick, because I walk with a cane. When I went into a chat forum, I dropped all the upper case lettering and the hyphens and scrunched it all together.
So, now you know.
BTW, I just read every post in this thread and I think it's a great thread.