I have been promoting with my facebook fan page but not much results. I recently met a social media strategist who had some very interesting things to say about how we use our fan pages and what I found out was this:
The important thing with social media is to have a strategy that is engaging. Unless you are a corporate giant. You want to make sure that your communication with your fan base is reciprocal. So don't just advertise your product or specials but post some tips and ideas, keep them coming back to visit and share with their friends.
It makes perfect sense. The basic premise is to remember that social networking should be social, which requires conversation and relationship.
Just a little tidbit that might be of value to you.
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Yolanda Ventura~The Memory Keeper's Coach
Digital Publishing Consultant & Scraphic Designer with Heritage Makers
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Not sure if it was coincidence, but I did get 2 sales today in my store and I'm hoping for more since I've been out of work all week due to the snow... 
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