We do screenprinting and embroidery, so we had to invest in a manual 6 color press, dryer, a professional grade SWF embroidery machine, heat press...there is a lot of equipment in my garage, LOL.
We have most of it paid off. We started making a decent living from the get-go because of contacts we already had, and then the word of mouth referrals. The recession has really hit our business though, and we are barely making it right now - we are getting more serious about our marketing and networking, redoing our website, and hoping that things will turn around for us!